Mobile Push Notifications: Deepening or Estranging a Patron Relationship?
Push notifications are to be immediate and contextual. When they are irrelevant, shot out in the dark, or sent out too frequently they negate their own good effects. If someone has been convinced to download your app, you need to value that relationship and cater to them in a way that gives them the best experience.

What is the wrong way, and how do you make it right
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